The Critical Role of Documentation, Dry Runs, and Structure with Kyle Norton, CRO at Owner.com
10/10 GTM
The Power of Structure and Psychology in Sales
This chapter explores the critical role of structure and scripting in sales processes, allowing sellers to redirect their cognitive energy towards creative customer engagement. The discussion emphasizes a balanced training approach that merges effective sales techniques with insights into buyer psychology.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
