

"Boring" Businesses That Can Make You Rich in 2025
Jun 24, 2025
David Royce, a serial entrepreneur who scaled a door-to-door pest control gig into multiple companies worth hundreds of millions, shares his groundbreaking insights. He discusses how 'boring' industries can be goldmines, emphasizing the importance of culture and elite teams in scaling up. Royce also highlights the transformative evolution of pest control and the innovative solutions changing the landscape. With strategies for spotting opportunities and building supportive work environments, he inspires both budding entrepreneurs and seasoned business leaders.
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David Royce's Sales Struggle Turnaround
- David Royce struggled at pest control sales at first, not selling for five days.
- He turned things around by reading sales books and became the top rookie by summer's end.
Multiple High-Value Business Exits
- David sold multiple pest control companies for $13M, $30M, and $130M while keeping control.
- He retained his leadership teams to continue growing the businesses post-sale.
Start Fast and Gain Experience
- Get experience in your chosen field before starting a business.
- Move fast to capitalize on opportunity and avoid rising costs.