The Edward Show Gemini 3 Just Changed SEO Forever: AI Fan-Outs, Dynamic UIs & Why You Need an SEO Copywriter ASAP
Nov 27, 2025
Gagan Ghotra, a product and growth marketer specializing in AI-driven SEO, joins the discussion to explore the transformative power of Google's Gemini 3. They delve into how its deep query fan-outs and dynamic interfaces will redefine SEO strategies, emphasizing the crucial role of SEO copywriters in 2026 and beyond. Gagan highlights the significance of brand reputation in AI responses, the potential obsolescence of schema, and the necessity for companies to adapt their content for an AI-driven landscape. The future of SEO is interactive, and Gagan provides actionable insights for marketers.
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Gemini 3 Drives Deep Query Fan-Outs
- Gemini 3 powers AI Mode and AI Overviews by breaking prompts into many fan-outs for richer answers.
- That deeper reasoning changes which web citations surface and can raise or lower a site's AI visibility.
Audit Discarded Sources With Deep Research
- If your AI-overview citation visibility changed, audit the pages considered and the discarded sources.
- Use Gemini Deep Research to see the many sources Gemini considered and optimize pages in the discarded set.
Bring External Reputation Into Your Site
- Do active reputation management by surfacing positive mentions and addressing negatives on your own site.
- Create pages that cite positive reviews and explain negative claims so LLMs can represent your perspective.