Generative UIs and the Future of Schema

E876: Gemini 3 just changed the game.

Edward and Gagan Ghotra break down how Google's new Gemini 3 model is fundamentally transforming SEO, AI search behavior, and buyer journeys.

From massive query fan-outs (12–15 deep) to dynamic AI-generated search interfaces, product listings inside Gemini, AI-driven image creation grounded in live Google data, and the potential death of schema as we know it - this is a must-listen for any marketer, founder, or SEO professional.

Biggest takeaway: In 2026 and beyond, brands that deluge the internet with accurate, long-term, strategically-written content about themselves will win. SEO copywriters - not AI alone - will be more critical than ever.

What You'll Learn - Why Gemini 3 now uses up to 15 query fan-outs and how that changes citation visibility - How AI overviews and AI mode are now powered entirely by Gemini 3 - Why showing up in AI-generated responses requires brand reputation skills - How SEO strategy must prioritize branded content, not just keywords - Why schema may become obsolete as Gemini dynamically generates search UI features - How 650M Gemini users are now shown product listings directly in chat - Why visual, interactive AI planning will change customer expectations - The rise of AI filmmaking, AI-native landing experiences, and dynamic buyer journeys

Key Concepts Discussed - Gemini 3 vs ChatGPT query behavior - AI-driven UI experiences in Google search - Reputation management tied directly into LLM answers - The role of AI in content creation (and why humans still matter) - SEO for AI vs SEO for traditional search - Markdown-based website models for future AI scraping

Who This Episode Is For - SEO strategists & digital marketers - SaaS founders & DTC brand owners - Copywriters & AI consultants - Anyone looking to compete in AI search environments

⭐️ Gagan Ghotra on 𝕏 - https://x.com/gaganghotra_ ⭐️ Gagan Ghotra on LinkedIn - https://www.linkedin.com/in/gagan-ghotra/ ⭐️ Gagan Ghotra's website - https://gaganghotra.com/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Exploring Gemini 3's Capabilities 01:01 Visual Layout Feature Demonstration 01:58 SEO Strategy 09:16 Gemini 3's Impact on AI Mode and AI Overviews 15:10 Reputation Management and SEO 24:49 The Future of Schema in AI Mode 25:40 Dynamic Generative UIs and Schema 26:26 User Experience and Visual Reviews 27:57 SEO Strategies and User Behavior 33:00 Gemini 3 and Product Listings 35:34 Nano Banana Pro and AI Integration 40:10 AI Bubble and Future Prospects 44:44 Conclusion and Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #digitalmarketing #reputationmanagement #gemini3