Gagan Ghotra

David Quaid, a seasoned marketing and SEO practitioner, and Gagan Ghotra, a digital marketing expert focusing on topical authority, delve into SEO's evolving landscape. They discuss the confusion surrounding GEO and AEO strategies, predicting that traditional SEO principles still apply amidst AI's rise. The duo explores the growing significance of video content, backlinks' defensive role, and the impact of user-generated content on rankings. They also highlight the need for granular topical authority, suggesting companies rethink their SEO tactics for 2026.

Klaas Foppen, Co-founder and CTO of PromptWatch, and Gagan Ghotra, an AI search and marketing expert, dive into the fallout from a report revealing Reddit's sharp decline in AI search visibility, resulting in a 10% drop in its stock. They explore how PromptWatch tracks visibility across AI tools, the implications for SEO strategies, and how AI search dims traditional web traffic. With insights on optimizing content for AI-driven searches, they discuss the evolving landscape of competitive intelligence and the future of content publishing in an AI-dominated world.

Gagan Ghotra, an SEO practitioner specializing in Google Discover, shares invaluable insights on how this platform, now catering to over 1 billion users, remains largely untapped by marketers. He explains the importance of interest-based feeds, detailing new 2025 features like social integrations and follow buttons. Gagan offers practical strategies for boosting visibility, emphasizing the need for optimized images and engaging content that resonates with users' interests. Don't underestimate the SEO potential of Google Discover!

Gagan Ghotra, a product and growth marketer specializing in AI-driven SEO, joins the discussion to explore the transformative power of Google's Gemini 3. They delve into how its deep query fan-outs and dynamic interfaces will redefine SEO strategies, emphasizing the crucial role of SEO copywriters in 2026 and beyond. Gagan highlights the significance of brand reputation in AI responses, the potential obsolescence of schema, and the necessity for companies to adapt their content for an AI-driven landscape. The future of SEO is interactive, and Gagan provides actionable insights for marketers.

Gagan Ghotra, an SEO expert known for his insights on Google Discover and e-commerce strategies, shares valuable tips on navigating the changing SEO landscape. The discussion delves into the implications of Google’s August Spam Update, revealing how it impacts AI-driven content and the importance of topical focus. Gagan also emphasizes the power of user-generated content and practical strategies for optimizing images and merchant feeds. Learn why niching down can outperform broad approaches, along with how to effectively engage with Google Discover.