The Edward Show 1 Billion Users on Google Discover - The SEO Opportunity Everyone’s Sleeping On
12 snips
Sep 27, 2025 Gagan Ghotra, an SEO practitioner specializing in Google Discover, shares invaluable insights on how this platform, now catering to over 1 billion users, remains largely untapped by marketers. He explains the importance of interest-based feeds, detailing new 2025 features like social integrations and follow buttons. Gagan offers practical strategies for boosting visibility, emphasizing the need for optimized images and engaging content that resonates with users' interests. Don't underestimate the SEO potential of Google Discover!
AI Snips
Chapters
Transcript
Episode notes
Discover Is An Interest-Based Personalized Feed
- Google Discover is an interest-based feed that personalizes content from your search history and app usage.
- It surfaces articles, posts, and media tied to topics you show interest in over time.
Meet Discover's Technical Minimums
- Ensure your article has a featured image at least 1200 pixels wide and an RSS feed enabled.
- These are baseline technical requirements to be eligible for Google Discover visibility.
Discover Is Becoming A Social Content Hub
- In 2025 Google is integrating more social content into Discover, including YouTube, Instagram, Reddit and X.
- Google introduced Discover-level follow buttons and Discover-specific profiles that aggregate an entity's content across platforms.