MarTech Podcast ™ // Marketing + Technology = Business Growth Toss Up: AI-driven Analytics or Traditional Market Research?
Jan 17, 2025
Discover the clash between AI-driven analytics and traditional market research. Explore how EZO's innovations are reshaping organizations worldwide and enhancing strategic decision-making. The discussion highlights the efficiency of AI while stressing the importance of personal interactions in grasping customer needs. A hybrid approach, combining both methods, is advocated to optimize the customer journey, making it a fascinating dive into the future of marketing.
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