Toss Up: AI-driven Analytics or Traditional Market Research?
MarTech Podcast ™ // Marketing + Technology = Business Growth
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AI Analytics vs. Traditional Market Research: A Strategic Comparison
This chapter explores the differences between AI-driven analytics and conventional market research, emphasizing their impact on business growth and marketing strategies. It highlights the advantages of AI in efficiency and scalability, while discussing its role in enhancing decision-making and operational effectiveness in marketing.
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