Toss Up: AI-driven Analytics or Traditional Market Research?
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Art and Science of Marketing: Balancing AI and Traditional Research
This chapter compares traditional market research with AI-driven analytics, emphasizing the value of personal interactions in understanding customer needs. It advocates for a hybrid approach that combines both methods to optimize the customer journey through the effective use of past data and synthetic validation.
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