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Marketing Changes Culture
- Marketing is the act of changing culture by making things better through products, services, or stories.
- Marketers assert that what they introduce will change someone for the better and shape behavior and beliefs.
Serve The Smallest Viable Audience
- Focus on the smallest viable audience you can serve instead of trying to please everyone.
- Serve people who want to be served so you don't compromise your product or dumb it down.
Reject Nonbelievers And Embrace Tension
- Shun the nonbelievers who aren't your audience and focus on improving for those who care.
- Embrace the tension of change because you cannot make meaningful change risk-free.