THIS IS MARKETING
Akimbo: A Podcast from Seth Godin
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Change Is Difficult When We Play It Safe
Change is difficult because change is risky. The best way to play it safe for a very long time has been toplay it safe. We can talk to people in a way they want to be talked to, and talk to them about their fear. So what we have to do when we show up with attention is look for the fear. What exactly is this person afraid of? What is their narrative? It's those people whom you get to erve first.
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