THIS IS MARKETING
Akimbo: A Podcast from Seth Godin
00:00
What Are You Doing as a Marketer?
Marketers make change happen. That's what we do. We change things. If you are not making a change, you're not doing marketing. You're just wasting time and money. Often, we're changing the culture. The culture is people like us do things like this. Once we've identified the smallest valable audience, it's easy to answer the questions: who's it for? What's it for?"
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