Dominance and Status Rolls

Every one is walking around with fears and dreams, with anxiousness. And what we have is the opportunity to meet them where they are. We don't get to insist that they want our sure. It's up to them. Dominance and status rolls come from keith johnstone in a book he wrote 50 years ago called impro. So these concepts all come together in a swirl, status, affiliation, dominance, world view. They're all part of the multi level complexity that is actually marketing.