Nerd Marketing The Future of Direct Mail and Marketing | DTC Podcast Interview with Drew Sanocki
Jun 20, 2023
Ecom guru Drew Sanocki talks about the profitability in ecommerce success, including the comeback of direct mail marketing in DTC industry. They also discuss improving marketing for D2C brands, transitioning to building PostPilot, high-level trends and keys to success in e-commerce, understanding CAC and marginal CAC for entrepreneurs, and missed opportunities with Twitter and Yahoo.
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Early E-commerce Career
- Drew Sanocki started his e-commerce career in 2000 by selling furniture through drop shipping.
- Later, he became a D2C turnaround artist, buying, improving, and selling struggling companies.
Focus on High-Value Customers
- Analyze customer data to identify your top 20% who generate 80% of revenue.
- Understand their shared characteristics and tailor marketing efforts to attract similar high-value customers.
The 80/20 Rule in Marketing
- The 80/20 rule applies to customer behavior: 20% of customers drive 80% of results.
- Often, the cost to acquire high-value and low-value customers is the same, so focus on acquiring more "whales."