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19min chapter
The Future of Direct Mail and Marketing | DTC Podcast Interview with Drew Sanocki
Nerd Marketing
Transitioning to Building PostPilot
The speaker discusses their transition from the product side to building a SaaS company called PostPilot. They talk about learning about marketing through books on catalog marketing and the concept of RFM segmentation. They also explore using other marketing channels such as SMS, Facebook, and direct mail.
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