Lead on Purpose with James Laughlin How to rank #1 on ChatGPT with Kasim Aslam
Nov 16, 2025
Kasim Aslam, an entrepreneur and AEO expert, shares insights on Answer Engine Optimization, emphasizing its shift from traditional SEO. He explains how personal branding, schema markup, and social proof impact visibility in LLMs. Kasim also introduces his innovative seven-step hiring system, which includes treating candidates as exceptional talents and implementing intentional trials to evaluate integrity and performance. His passionate advice? It's time to stop overthinking and take action to achieve your goals!
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AEO Replaces Traditional SEO
- Answer engines (AEO) rank personal authority and clear schema markup above traditional SEO signals like links.
- LLMs prioritize multimodal global presence and social mentions over single-URL optimization.
Add Clear Schema Markup
- Implement clear schema markup to tell computers what your site content means and improve LLM citations.
- Expect this tactic's advantage to change as algorithms adapt, so monitor results continuously.
Personal Brand Beats Domain Authority
- LLMs favor personal brands over business domains because people produce multimodal authority (books, PhDs, inventions).
- Build a personal authority profile across platforms to be discoverable by answer engines.
