How Personal Branding Helped James Rank in LLMs

Order my new book Habits of High Performers here - www.thehabitbook.com 

In this episode of Lead On Purpose, I chat with Kasim about AEO and how it's changing the way we get found online. We also dive into hiring, as he shares his seven step system for finding top performers anywhere in the world. We wrap up with a powerful reminder to stop overthinking and just ship it.

What we cover:

• How AEO differs from SEO and why personal authority now matters most
• Why schema markup and social proof drive visibility in LLMs
• How consistency and positioning helped me rank top for high performance leadership searches
• Kasim’s seven step hiring system to attract, test, and keep elite talent
• Why action beats endless planning and learning

If you want LLMs to find you and you want your team to perform at an elite level, this conversation gives you a clear plan to start today.

• Check out the AEO community and get your free book here - https://aeo.co/free/
• Grab a copy of ‘Hire’ here - https://thehirebook.com
• Connect with Kasim here - https://kasim.me
• If you’re interested in having me deliver a keynote or workshop for your team contact Caroline at caroline@jjlaughlin.com

Website: https://www.jjlaughlin.com YouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA Facebook: https://www.facebook.com/JamesLaughlinOfficial Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035 Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/

James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.

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Join me at the 2026 Goal-setting Workshop here - jjlaughlin.com/2026goals

- If you're interested in booking me for a keynote or workshop, contact Caroline at caroline@jjlaughlin.com

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