Mind Pump: Raw Fitness Truth 2047: How to Become One of the Highest Paid Trainers in the Fitness Industry With Don Saladino
Apr 6, 2023
Don Saladino, a celebrity fitness trainer known for transforming the bodies of stars like Hugh Jackman and Blake Lively, shares his insights on training in the industry. He discusses the uniqueness of celebrity training versus athletes and stresses the importance of data-driven practices. Saladino reveals his aversion to performance-enhancing drugs, recounts surviving the 2008 market crash, and reflects on using social media wisely. He emphasizes building meaningful relationships in fitness and the significance of adapting to challenges in a dynamic industry.
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Motivational Shift
- Don Saladino started at Equinox, witnessing its transition from family-owned to corporate.
- A GM's comment, "You are all expendable," motivated him to control his schedule and earn more.
Value Trainers
- Trainers are a gym's lifeline, as they have the most touchpoints with members.
- Value trainers and recognize their importance in member retention and satisfaction.
Entrepreneurial Leap
- After Equinox, Saladino became head trainer at Ritz-Carlton, making good money but lacking fulfillment.
- Driven by an entrepreneurial spirit, he raised $5 million to open his own gym in NYC.