Mortgage Marketing Radio
Rethink Everything You "Know" About Social Media
Aug 4, 2023
Kyle Draper, a social media expert, shares insights on building authentic connections and reusing content on social media. The podcast discusses the importance of human connection, authentic storytelling, and the shift in customer journey towards online content consumption. It also touches on the significance of celebrating others' content and the value of joining the Mortgage Marketing PRO Membership for enhancing marketing strategies.
59:15
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Quick takeaways
- Actively engage with others on social media to boost visibility and create connections.
- Define desired characteristics to reflect in content for a positive brand image.
Deep dives
Fostering Engagement on Social Media
To maximize engagement on social media, it is crucial to actively engage with others by commenting on their posts and stories. This two-way interaction creates connections and boosts visibility in algorithms. Being intentional with interactions, asking questions, and showing genuine interest in others' content can lead to meaningful relationships and increase online presence.
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