Rethink Everything You "Know" About Social Media
Mortgage Marketing Radio
Building Authentic Connections on Social Media
The chapter emphasizes the importance of human connection and authenticity on social media, highlighting the need to engage with others through meaningful interactions. It discusses strategies such as being vulnerable, sharing personal experiences, and treating online interactions like in-person conversations to build trust and connection. The chapter also stresses the significance of actively engaging with others' posts and stories to increase visibility, algorithm impact, and build valuable relationships.
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