Rethink Everything You "Know" About Social Media
Mortgage Marketing Radio
00:00
Building Authentic Connections on Social Media
This chapter focuses on the importance of showcasing personal elements in social media content to create genuine connections with the audience. It discusses the balance between sharing personal stories and professional content to humanize the brand and resonate with followers. Emphasizing the value of authenticity over perfection, the speakers highlight the significance of building trust and relationships on social media for future business opportunities.
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