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The power of consumer feedback with Unilever's Claire Hennah
Feb 8, 2024
Claire Hennah from Unilever discusses using consumer feedback, community, and authenticity for brand growth. They talk about the significance of digital channels, ratings and reviews, and building connections in gaming. Unilever uses customer feedback to enhance products and recognizes trends for authentic branding. They emphasize the importance of building communities and having a clear purpose for brand growth.
22:25
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Quick takeaways
- Building a relationship with consumers requires authenticity and engagement in digital channels such as social media and gaming platforms, while collecting ratings and reviews provide valuable feedback on consumer opinions.
- Brands can meet the real needs of consumers by developing hero products backed by science, communicating product science, and utilizing powerful ingredients while staying updated on emerging trends like inclusive beauty and the integration of AI and digital technology.
Deep dives
Authenticity and transparency are key to building trust with consumers
Building a relationship with consumers requires ongoing authenticity and transparency. It is important to show up where consumers are, engaging with them in digital channels such as social media and gaming platforms. Collecting ratings and reviews provides valuable feedback and insights on consumer opinions. Building relationships with industry experts and influencers is also crucial. By investing in these key relationships, brands can connect with their target audience wherever they are.
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