3min chapter

Think with Google Firestarters cover image

The power of consumer feedback with Unilever's Claire Hennah

Think with Google Firestarters

CHAPTER

Creating Authentic Connections with Consumers in Gaming and Beyond

This chapter explores the significance of being genuine and open when interacting with consumers in gaming environments. It highlights the collaboration with gaming developers to create inclusive games and introduces Real Virtual Beauty, an initiative focused on improving self-esteem and body confidence among gamers.

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