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7min chapter
The power of consumer feedback with Unilever's Claire Hennah
Think with Google Firestarters
Building Communities Around Brands
This chapter explores the importance of building communities around brands and emphasizes the relevance of having a clear purpose and value proposition. It also discusses the concept of desirability in building beauty brands and the importance of understanding market roles and relevant channels for growth.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode