
Claire Hennah
Beauty & Wellbeing Chief Customer & Digital Commerce Officer at Unilever
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Feb 8, 2024 • 22min
The power of consumer feedback with Unilever's Claire Hennah
Claire Hennah from Unilever discusses using consumer feedback, community, and authenticity for brand growth. They talk about the significance of digital channels, ratings and reviews, and building connections in gaming. Unilever uses customer feedback to enhance products and recognizes trends for authentic branding. They emphasize the importance of building communities and having a clear purpose for brand growth.