The Dental Marketer Why Ground Marketing Still Wins for Local Dental Practices | Dr. Kapil Kella | GMS
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Sep 1, 2025 Dr. Kapil Kella, founder of Lakeshore Dental Studio, shares his ground marketing expertise, emphasizing the power of personal connections in local communities. He discusses creative tactics like setting up booths at gyms and planning engaging street festivals that foster genuine relationships. Kapil also introduces Kayla, an innovative AI tool for dental note-taking, and highlights the importance of balancing professional life with family commitments, all while encouraging other practices to embrace this hands-on marketing approach.
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Target Gyms With Simple Promotions
- Set up booths at local gyms and staff them during busy evening times to meet prospects.
- Offer a simple, trackable promotion (e.g., free whitening or a $79 exam) to convert visitors into appointments.
Show Up Personally Or Send Your Unicorn
- Bring a doctor to early ground-marketing events to build trust and recognition in a new community.
- If you can't, send a 'unicorn' staffer who is highly outgoing and can naturally engage strangers.
Pick Extroverts Who Handle Rejection
- Staff booths with outgoing, resilient people who enjoy talking to strangers and handle rejection well.
- Choose team members with natural energy who can break the ice and quickly move on after each conversation.