What if the secret to filling your practice with loyal patients isn’t online; it’s waiting right in your neighborhood?
In today's episode, Michael sits down with Dr. Kapil Kella of Lakeshore Dental Studio to uncover the often-overlooked art of ground marketing. Dr. Kella takes us behind the scenes of his thriving practice’s journey, sharing the step-by-step tactics that transformed casual community encounters into enduring relationships and business growth. From manning booths at bustling local gyms to connecting with neighbors at street festivals, Dr. Kella reveals how genuine face-to-face connections can outshine even the shiniest digital ads.
But this episode isn’t just about attracting new patients, it’s about building authentic community roots and staying innovative in a competitive market. Alongside stories of street-level marketing wins, Dr. Kella introduces his latest project, Kaila, an AI tool poised to revolutionize dental note-taking. He also opens up about balancing professional drive with family life, sharing the role that supportive groups like Next Level Fathers play in his success. Whether you’re launching a new practice or seeking a fresh approach to marketing, Dr. Kella’s wisdom will inspire you to step outside your comfort zone and into your community.
What You'll Learn in This Episode:
- Step-by-step ground marketing tactics for dental practices.
- How to choose and train the right team members for community events.
- Real-world examples of promotions that brought in new patients.
- Ways to connect with local gyms, festivals, and neighborhood businesses.
- Tips for building authentic relationships within your local community.
- The benefits and practicalities of ground marketing versus digital advertising.
- Strategies for maintaining work-life balance as a business owner.
- Actionable advice for new practices getting started with ground marketing.
Tune in now to unlock powerful, proven strategies you can use to grow your practice, one handshake at a time!
Learn More About the Ground Marketing Course Here:
Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment
Guest: Dr. Kapil Kella
Check out Kapil's Media:
Website: lakeshoredentalstudio.com
Dr. Kella's AI Note-Taker "Kaila": hellokaila.com
Email: drkella@lakeshoredentalstudio.com
Dr. Richard Low's Instagram: instagram.com/dr.richard.low
Host: Michael Arias
Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/
Join this podcast's Facebook Group: The Dental Marketer Society
