This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose Vertical AI Content Creation Next Big B2B Boom (469)
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Feb 28, 2025 The hosts dive into the fascinating world of AI content marketplaces, discussing how proprietary LLMs could revolutionize B2B marketing. They explore the transition from company creators to individual voices, raising intriguing questions about Substack's role as a new hub for smaller creators. Key insights from recent marketing events highlight the importance of differentiation and originality. The playful banter also touches on the challenges of blending content marketing with sales efforts, alongside a humorous take on quirky travel recommendations.
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Key West Reflections
- Joe Pulizzi expresses melancholy about leaving Key West after a productive, albeit news-free, three-and-a-half-week stay.
- He jokes about starting a new podcast called "What Did Joe See This Week?"
Content Positioning
- Create a concise positioning statement, much like popular Key West bars, to differentiate your content.
- Identify your audience's needs and expertise to create a unique selling proposition.
Vertical AI Content
- Dow Jones's AI marketplace suggests monetizing content depth over eyeballs, especially for niche B2B needs.
- Vertical, topical LLMs could offer higher quality research than broader AI search tools.