This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Vertical AI Content Creation Next Big B2B Boom (469)

Feb 28, 2025

The hosts dive into the fascinating world of AI content marketplaces, discussing how proprietary LLMs could revolutionize B2B marketing. They explore the transition from company creators to individual voices, raising intriguing questions about Substack's role as a new hub for smaller creators. Key insights from recent marketing events highlight the importance of differentiation and originality. The playful banter also touches on the challenges of blending content marketing with sales efforts, alongside a humorous take on quirky travel recommendations.

01:11:04

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Episode notes

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Quick takeaways

Dow Jones is expanding its AI content marketplace to support nearly 5,000 publishers, moving towards subscription-based monetization of content.

The emphasis on differentiation among B2B speakers highlights the necessity for brands to develop unique strategies in a competitive landscape.

Contrasting leadership styles are evident in the different management approaches of Elon Musk and Mr. Beast, particularly in employee value and morale.

Deep dives

Billy McFarland and Fyre Fest 2

Billy McFarland, known for the infamous Fyre Fest, is back with plans for Fyre Fest 2 in Quintana Roo, Mexico, with ticket prices ranging from $1,400 to over a million dollars. The skepticism surrounding this new venture is palpable, especially after the failure of the original festival, which was criticized in documentaries for its disastrous execution and inadequate provisions. Discussions among commentators reflect disbelief at McFarland's continued ability to draw attention and sell tickets despite past failures. This situation raises concerns about the possibility of repeating the mistakes of Fyre Fest, including inadequate accommodations and lack of basic food supplies.

Intro

2min

Controversy in Government Communications and Light-hearted Banter

2min

Leadership Insights and Serendipitous Encounters

8min

Navigating AI and Marketing Trends

15min

Navigating AI Recommendations and the Need for Marketing Support

3min

Marketing Musings and Content Strategies

15min

Harnessing Substack for Direct Monetization in Content Creation

2min

Navigating Content Differentiation and Market Strategies

25min

The boys kick off the show with Dow Jones news and their AI content marketplace of 5,000 publishers. The real news? Vertical content opportunities using proprietary LLMs may ultimately steal the show for B2B content creators.

Differentiation is the key coming from B2B speakers at a recent marketing event. The move from company creators to individuals is in full force.

And is Substack the new Instagram for smaller creators?

Winners and losers include bars in Key West, Levi's and UTC.

Rants and raves include MSNBC's big shift, Jeff Bezos, X and Forrester.

This week's links:

Dow Jones and Content Marketplace

B2BMX Speaker Highlights

Is Substack the New Instagram?

Levi's and Nostalgia

UTC Expands Marketing Division

Jeff Bezos New WaPo Moves

How to Use X Advertising By Forrester

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With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

- Hubspot.com/marketers

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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Vertical AI Content Creation Next Big B2B Boom (469)