Vertical AI Content Creation Next Big B2B Boom (469)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Marketing Musings and Content Strategies
This chapter features a playful exploration of humorous content creation in the marketing industry, including a nostalgic look at a marketing-themed album from the COVID pandemic. The speakers analyze insights from a recent B2B marketing event, underscoring the necessity for originality and collaboration in content strategies, while also addressing the evolving role of AI in enhancing business appeal. Additionally, they discuss the challenges of aligning content marketing with sales efforts and the growing significance of platforms like Substack in community building and email marketing.
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