FITLETE Radio | A Personal Training News and Fitness Industry Q&A Show

EP#18 Trainer Spotlight Series: Meet Jane Metcalf

Mar 14, 2025
Jane Metcalf, a certified personal trainer and former political worker, is dedicated to empowering perimenopausal moms through her services at Move Well Feel Well. She discusses the joy of helping clients overcome injuries and gain strength. Jane shares a humorous training mishap, highlighting the relatable side of fitness journeys. She emphasizes effective strategies for attracting clients while advocating for compassionate fitness assessments. Additionally, she addresses challenges in navigating misinformation within the industry, promoting a community-focused approach.
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ANECDOTE

Pull-up Machine Mishap

  • Jane once fell with the pull-up machine weight stack crashing down beneath her because she didn't know how to get off it.
  • She wasn't hurt but found it embarrassing since she was a trainer supposed to know better.
ADVICE

Client Attraction Strategies

  • Invest in a business coach and attend fitness business conferences yearly to gain knowledge and save time.
  • Provide valuable free content often and plan quarterly sales to attract and retain clients effectively.
ADVICE

Client-Led Fitness Assessments

  • Lead client assessments by teaching foam rolling and warm-ups to create a comfortable, no-pressure environment.
  • Check core, pelvic floor, glute, and back strength by guiding gentle movements instead of intimidating assessments.
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