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Outbound Squad

[Live Training] The State of Cold Calling: Old school tactics that won't work in 2024

Jan 16, 2024
Sales experts Greg Alexander, Jr. and Colin Specter discuss the state of cold calling in 2024, including the significance of cold calling, strategies for success, importance of practice, optimal times for cold calls, prioritizing calls, increasing pickup rates, voicemail strategies, and the importance of being relaxed and specific in cold calls.
01:00:09

Podcast summary created with Snipd AI

Quick takeaways

  • Practicing specific sections of the cold call, like the intro and elevator pitch, helps reps sound confident and knowledgeable.
  • Calling during specific times with higher pickup rates and using sales engagement tools can increase cold call success.

Deep dives

The importance of practice and tonality in cold calling

Being well-practiced and relaxed during a cold call is crucial. Practicing specific sections of the call, such as the intro and elevator pitch, helps reps sound confident and knowledgeable. Tonality should be friendly and approachable, making it hard for the prospect to be rude. Deep breaths and relaxation techniques can help reps before a call to stay calm and focused.

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