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Influencers as New Founders
- Influencers are the new founders and CEOs creating brands from their own influence.
- They leverage marketing knowledge and audience insights to fill gaps in the market efficiently.
Pricing Beyond Follower Counts
- Don't rely solely on follower counts to set your influencer rates.
- Factor in content quality, engagement rates, and conversion power to price fairly.
Use Analytics to Showcase Value
- Know your value by analyzing your content's reach and engagement.
- Use detailed media kits with analytics to justify your rates to brands.