From Blog to Brand with Marianna Hewitt and Lauren Gores
WorkParty
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How to Use Exclusion in Your Campaigns
With exclusivity, we like to get really specific about what that means. If they want two months exclusivity for all of cosmetics and skincare,. you need to then kind of look at and project how much you would be missing out on that covered exclusivity. But a lot of these conversations are much better had on the phone because it takes that I feel like an email thing is can get really intense.
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