From Blog to Brand with Marianna Hewitt and Lauren Gores
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The Different Levels of Influence
Micro-influencers are anyone with under 50,000 Instagram followers. A study showed micro-influencer content is 6.7 times more efficient at engaging audiences than bigger influencers. The next step up from micro-Influencers are just your straight influencers. And these can range from 100,000 to millions of followers. These influencers are typically pay-for-play, creating contents for brand partners.
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