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How Bellroy built a global DTC brand in the accessories space

Mar 31, 2023
34:38
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1
Introduction
00:00 • 2min
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2
Bellroy: A Phone Case to Wallet Bag
01:53 • 3min
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3
How to Scale Up a Company
04:58 • 3min
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4
The Rise and Fall of Carryology
07:51 • 4min
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5
The History of the Slim Wallet
11:22 • 6min
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6
How to Control the Customer Experience in Marketplaces
16:54 • 3min
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7
The Impact of Facebook Ads on Brand Growth
19:28 • 2min
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8
Building Feedback Loops for Growth Hacks
21:30 • 5min
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9
The Importance of Product Development in Belroy
26:21 • 4min
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10
How to Stay Across What Customers Really Want
30:15 • 3min
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11
How to Create a Great Story Around Your Brand
32:51 • 2min
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In this episode we talk with Andy Fallshaw - Co-Founder and CEO at Bellroy, a company that specialises in producing high quality, wallets, bags and accessories - about how they leveraged DTC marketing to build a global accessory brand that's generated hundreds of millions of dollars in sales.

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