The History of the Slim Wallet

In 2010, no one was talking about some wallets. We couldn't find the wallets that gave the genuine upgrade to how they lived in your pocket and the experience of them. So we started almost from first principles up to design wallets in very different ways. And so there was a whole series of steps that felt a little bit scary for us, but they would give you a wallet that had a much smaller footprint in your pocket - way less bulk. But then as we all now know, those early 2010 years were the vanguard of that move to digital first brands and direct to consumer brands.