The Impact of Facebook Ads on Brand Growth

The BRW magazine is one of the fastest growing companies in Australia. It launched at a time when Facebook ads was the new big thing, right? And so before then, yeah, that came before then. Yeah, they came a few years later, but it sounds like you started to gain some strong traction about 2012-13. I think for us, not nearly as much as many other direct to consumer brands who came a little bit later, depended on it.