Bye Purple! A redesign powered by local & global design system layers at Spotify, with Smith Schwartz & Tyce Clee — #09

📲 Text the show your thoughts!

Spotify’s ad platform just got a serious glow-up, and Smith and Tyce are here to tell us how they pulled it off. Smith Schwartz, Product Design Manager, and Tyce Clee, Engineering Manager, walk us through the redesign of Spotify Ads Manager—why it was needed, how they used design systems to make it happen, and what it took to get buy-in. Smith and Tyce tell us about the shift from a playful UI to a more data-dense, enterprise-friendly experience, how their local design system worked alongside Spotify’s global Encore system, and why storytelling (not just metrics) is key to selling design system work internally. Plus, how a simple name like "Bye Purple" helped them drive alignment and make the redesign a company-wide priority.

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Links & References

• Smith Schwartz on LinkedIn
• Tyce Clee on LinkedIn
• Backstory time! Smith & Tyce on the Knapsack Design Systems podcast last year talking about Ads Manager pre-redesign
• Reimagining Design Systems at Spotify on spotify.design
• Creating coherence: How Spotify’s design system goes beyond platforms, on the Figma Shortcut blog

🎨🎟️ Into Design Systems is May 25-28
Get your ticket at intodesignsystems.com/ontheme

Into Design Systems is back with their annual virtual conference, May 28-30, 2025. Get your ticket now for three days of practical, hands on sessions showing the what, why, and how of design systems. This year, the conference is focused on developer handoff, accessibility, multi brand theming, and governance. You'll get hands on knowledge you can put to use at work immediately, files and resources to take away, and hear from very well known industry speakers.