On Theme: Design Systems in Depth
Bye Purple! A redesign powered by local & global design system layers at Spotify, with Smith Schwartz & Tyce Clee — #09
Mar 17, 2025
Smith Schwartz, Product Design Manager at Spotify, and Tyce Clee, Engineering Manager, dive into the monumental redesign of Spotify Ads Manager. They discuss the shift from a playful to a more data-focused UI, showcasing how their local design system harmonized with Spotify’s global framework. The duo emphasizes the importance of storytelling alongside metrics for securing internal buy-in and fostering collaboration. They also highlight how a catchy name like 'Bye Purple' played a pivotal role in aligning the team and prioritizing the project.
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Quick takeaways
- The redesign of Spotify Ads Manager marked a shift to a more data-dense interface tailored for larger advertising clients.
- Collaboration between design and engineering teams was essential, showcasing the benefits of cross-functional roles in achieving successful outcomes.
Deep dives
Investment in Design Systems
The design team emphasizes the significant investment made in frameworks, content design, and tone of voice this cycle. This investment enhances the information architecture and user journeys, allowing the team to tackle complex design challenges that a typical design systems team might not encounter. By leveraging a solid foundational system, the team is exploring deeper aspects of design, particularly in page layout and architecture. This proactive approach underscores the evolution and importance of design systems in delivering effective digital experiences.
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