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Smith Schwartz

Product Design Manager at Spotify, working on the Spotify Ads Manager and its local design system. Contributed to a major redesign of the Ads Manager platform.

Best podcasts with Smith Schwartz

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Mar 17, 2025 • 56min

Bye Purple! A redesign powered by local & global design system layers at Spotify, with Smith Schwartz & Tyce Clee — #09

Smith Schwartz, Product Design Manager at Spotify, and Tyce Clee, Engineering Manager, dive into the monumental redesign of Spotify Ads Manager. They discuss the shift from a playful to a more data-focused UI, showcasing how their local design system harmonized with Spotify’s global framework. The duo emphasizes the importance of storytelling alongside metrics for securing internal buy-in and fostering collaboration. They also highlight how a catchy name like 'Bye Purple' played a pivotal role in aligning the team and prioritizing the project.