Tyce Clee

Smith Schwartz, Product Design Manager at Spotify, and Tyce Clee, Engineering Manager, dive into the monumental redesign of Spotify Ads Manager. They discuss the shift from a playful to a more data-focused UI, showcasing how their local design system harmonized with Spotify’s global framework. The duo emphasizes the importance of storytelling alongside metrics for securing internal buy-in and fostering collaboration. They also highlight how a catchy name like 'Bye Purple' played a pivotal role in aligning the team and prioritizing the project.