The Game with Alex Hormozi

The Buy Box: What We Look for in Companies to Invest In | Ep 547

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Jun 6, 2023
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ADVICE

Invest In Cash-Flow-Positive, Founder-Led Firms

  • Do target cash-flow-positive and profitable companies that are founder-led before investing.
  • Require at least $1M in cash-profit as a minimum buy box for private investments.
INSIGHT

Prefer Simple, Hard-To-Disrupt Businesses

  • Favor simple, hard-to-disrupt businesses over trendy, high-tech ones.
  • Physical experiences like photography studios remain defensible versus near-term AI disruption.
ADVICE

Buy Businesses With Product Or Marketing Edge

  • Do only buy businesses that are exceptional in either product or marketing.
  • Avoid mediocre companies that lack both advantages because they offer little to scale.
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