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The Buy Box: What We Look for in Companies to Invest In | Ep 547
The Game w/ Alex Hormozi
The Importance of a Solid Product
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I look at companies that I think are boring and simple in terms of they don't have a lot of moving parts. So for example, one of our brands is Enchanted Fairies, and so that's a photography chain. We've gone from one to 40 in 30 months-ish. Another factor is that we want it to be just a solid product because the company either has an advantage on their exceptional in marketing or they have to have an exceptional product.
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