Every year, if you don't do anything, more customers buy the thing. The other way of having a compounding vehicle is having a selling machine that compounds into and of itself. Another element that we look for is a niche that's easy to win in. And so I like to find ways that I can put some sort of compounding vehicle in the business because otherwise, the only way to you scale is by force.
"The bigger the investment, the more the leadership team matters.” Today, Alex (@AlexHormozi) talks about the criteria they look for investing in companies, including the importance of cash flow-positive and profitable businesses that are founder-led and have exceptional products or marketing. He also emphasizes the value of finding a niche that's easy to win in and having a compounding vehicle within the business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:58) - Founders lead cash-flow growth
(5:02) - The things that make a company attractive to us
(8:25) - Compounding loyalty & finding vehicles
(10:57) - Recurring revenue & founder fit
(13:44) - What is your Buy Box?
(16:01) - Word of mouth boosts profits
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