The Media Copilot Best of the Year: Inside the AI Shift that’s Transforming Media and Journalism
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Dec 28, 2025 Bill Gross, Founder and CEO of ProRata, discusses how AI should financially support creators and the importance of standardizing compensation models. Annelies Jansen, Chief Business Officer at ProRata, dives into RAG-based knowledge graphs and the ethical implications of AI-generated attribution. Meanwhile, Mark Howard, COO of Time, talks about the challenges of licensing, vectorizing archives, and preparing for AI marketplaces. They explore the balance between innovation, consent, and the need for transparency in an ever-evolving digital landscape.
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AI Platforms Must Share Revenue
- Bill Gross argues AI engines should share revenue with creators just like Spotify or YouTube share with musicians and creators.
- He frames revenue sharing as essential to a thriving zero-click search ecosystem and creator incentive alignment.
Use Permissioned RAG Stores
- Annelies Jansen recommends building permissioned RAG stores instead of crawling or scraping publisher content without consent.
- Use attribution vectors and unique claims to trace source content in generated answers.
Agents Will Create An AI Marketplace
- Mark Howard sees an emerging market of agentic AI that will fetch structured publisher content and require ethical sourcing standards.
- He expects AI marketplaces and pricing grids to enable transactional sourcing and fair compensation.