Bill Gross
Founder and CEO of ProRata, focused on creating economic models and licensing frameworks to ensure creators and publishers are compensated in AI-driven, zero-click search environments.
Best podcasts with Bill Gross
Ranked by the Snipd community
13 snips
Nov 26, 2025 • 36min
The Copyright Wars - with Nicholas Thompson and Bill Gross
In this discussion, Bill Gross, a pioneering entrepreneur known for founding IdeaLab and revolutionizing paid search advertising, shares insights on his new project, ProRata. He addresses the pressing issue of AI attribution and how it relates to the ongoing copyright debates, sparked by the NYT v. OpenAI case. Gross proposes a revenue-sharing model that could strengthen AI companies by compensating creators. He also predicts AI will positively impact climate solutions, transforming industries and enabling solo entrepreneurs to thrive.
10 snips
Dec 28, 2025 • 31min
Best of the Year: Inside the AI Shift that’s Transforming Media and Journalism
Bill Gross, Founder and CEO of ProRata, discusses how AI should financially support creators and the importance of standardizing compensation models. Annelies Jansen, Chief Business Officer at ProRata, dives into RAG-based knowledge graphs and the ethical implications of AI-generated attribution. Meanwhile, Mark Howard, COO of Time, talks about the challenges of licensing, vectorizing archives, and preparing for AI marketplaces. They explore the balance between innovation, consent, and the need for transparency in an ever-evolving digital landscape.
