Bill Gross

Bill Gross, Founder and CEO of ProRata and creator of Gist AI, discusses the dramatic shift in media economics driven by AI. He highlights how billions in value are being lost to zero-click searches and the exploitation of publishers' content. Gross advocates for a revenue-sharing model that compensates creators when AI utilizes their work. He also explores innovative advertising strategies to enhance user engagement ethically and stresses the need for a 'conversation layer' to foster meaningful connections between publishers and audiences.