Annelies Jansen

Annelies Jansen, Chief Business Officer at ProRata and former Facebook executive, discusses how generative AI is reshaping the publishing industry. She emphasizes the urgent need for new economic models to ensure fair compensation for creators facing dwindling traffic. The conversation covers attribution systems, risks of a bifurcated media ecosystem, and the importance of collaboration among publishers. Jansen also highlights the emotional and ethical challenges of treating content as a mere commodity in an AI-driven landscape.