Annelies Jansen

Bill Gross, Founder and CEO of ProRata, discusses how AI should financially support creators and the importance of standardizing compensation models. Annelies Jansen, Chief Business Officer at ProRata, dives into RAG-based knowledge graphs and the ethical implications of AI-generated attribution. Meanwhile, Mark Howard, COO of Time, talks about the challenges of licensing, vectorizing archives, and preparing for AI marketplaces. They explore the balance between innovation, consent, and the need for transparency in an ever-evolving digital landscape.

Annelies Jansen, Chief Business Officer at ProRata and former Facebook executive, discusses how generative AI is reshaping the publishing industry. She emphasizes the urgent need for new economic models to ensure fair compensation for creators facing dwindling traffic. The conversation covers attribution systems, risks of a bifurcated media ecosystem, and the importance of collaboration among publishers. Jansen also highlights the emotional and ethical challenges of treating content as a mere commodity in an AI-driven landscape.

Annelies Jansen, Chief Business Officer bij ProRata, bespreekt de uitdagingen van het internetbusinessmodel in het tijdperk van AI. Ze legt uit hoe zero-click antwoorden het verkeer en advertenties van uitgevers onder druk zetten. Jansen introduceert ProRata’s innovatieve attributiemodel dat gebruik maakt van AI om de waarde voor contentmakers terug te brengen. De voordelen van Gist, hun ethical AI answer engine, worden belicht, evenals de noodzaak voor uitgevers om snel te handelen voor behoud van kwaliteit en inkomsten.