The Rebooting Show An AI grand bargain for publishers
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Jul 1, 2025 Annelies Jansen, Chief Business Officer at ProRata and former Facebook executive, discusses how generative AI is reshaping the publishing industry. She emphasizes the urgent need for new economic models to ensure fair compensation for creators facing dwindling traffic. The conversation covers attribution systems, risks of a bifurcated media ecosystem, and the importance of collaboration among publishers. Jansen also highlights the emotional and ethical challenges of treating content as a mere commodity in an AI-driven landscape.
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AI Content Theft Normalization
- Content theft by AI engines is becoming normalized, and fewer publishers are raising concerns about it now.
- A small percentage of publishers get paid deals, leaving the majority without compensation or control over content use.
AI Lyrics Access Anecdote
- ChatGPT and similar AI models intentionally avoid providing exact song lyrics due to licensing issues.
- This contrasts with Google, where lyrics can often be found but are less AI-friendly.
Adopt Attribution and Control Tools
- Publishers must accept attribution as essential to payment for AI usage of their work.
- Developing tools for independent attribution and AI engagement within own channels gives publishers control and revenue opportunities.