The Business of Luxury Weddings

Colin Cowie: The Gold Standard — Lessons in Luxury, Culture, and the Pursuit of Excellence

19 snips
Oct 7, 2024
Colin Cowie, a renowned figure in luxury events, shares his nearly 40 years of experience planning for Hollywood's elite. He reflects on his transformative journey from South Africa to LA, emphasizing the lessons learned from both successes and failures. Colin discusses the importance of proactive customer service and how personalization enhances guest experiences. He delves into the evolving luxury wedding landscape, the impact of AI on business, and the significance of balancing technology with personal connections.
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ANECDOTE

Humble Beginnings

  • Colin Cowie started with $400 in Los Angeles and built a luxury event business.
  • He leveraged Hollywood resources and his South African hospitality to create unique experiences.
ADVICE

Resourceful Innovation

  • Resourcefully adapt and innovate within your industry.
  • Cowie transformed readily available materials to create a unique aesthetic when resources were limited.
ADVICE

Cultivating Elegance and Culture

  • Live elegantly, treat people with respect, and empower your team.
  • This creates a strong company culture, essential for standing out in a competitive market.
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