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Colin Cowie: The Gold Standard — Lessons in Luxury, Culture, and the Pursuit of Excellence

The Business of Luxury Weddings

CHAPTER

Elevating Guest Experience Through Proactive Service

This chapter explores the key differences between reactive and proactive customer service, highlighting how a proactive approach can improve customer experiences. It discusses the role of technology, data, and personalization in fostering memorable interactions and emphasizes the importance of attention to detail and personal connections in service excellence.

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