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The AI in Business Podcast
CX Challenges Across eCommerce and Retail Spaces - with Chloe Rice of Shutterstock
Oct 29, 2024
12:50
Snipd AI
Chloe Rice, Director of Global Customer Experience at Shutterstock, dives into the interplay between AI and customer interaction in media. She discusses the critical need for transparency and ethical practices in AI-generated content. Chloe highlights how specialized teams can maintain authenticity while leveraging technology to meet customer expectations. She also introduces an innovative AI tool that tackles content creation challenges in eCommerce, emphasizing the importance of balancing human creativity with technological efficiency.
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Quick takeaways
- Ethical AI practices at Shutterstock enhance customer trust by ensuring transparency in content generation and addressing user concerns about authenticity.
- Shutterstock utilizes AI to personalize customer interactions and identify trends, balancing technology's efficiency with the creative input of content contributors.
Deep dives
Emerging Trends in Customer Experience
Customers today are increasingly interested in understanding the generation process of content, particularly within the AI space. This shift reflects a transition from initial skepticism towards a desire for effective utilization of AI technologies. At Shutterstock, there is a strong emphasis on ethical AI practices, which is regarded as a key development in enhancing customer trust and satisfaction. This approach not only addresses customer queries but also reinforces contributors' confidence in how their content is being handled and presented.
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